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Reading Analyst Ratings

4 min readLast updated 2026-02-01

Analyst Ratings

Understanding professional recommendations.

Rating Scale

RatingMeaning Strong BuyHighly recommended BuyPositive outlook HoldNeutral stance SellNegative outlook Strong SellAvoid

Components

Price Target

  • Expected price in 12 months
  • Implies upside/downside

Rating Changes

  • Upgrades
  • Downgrades
  • Initiations

Using Ratings

  • One data point, not gospel
  • Consider multiple analysts
  • Understand conflicts
  • Track accuracy history

Accessing Ratings

  • Stock detail pages
  • Ratings summary
  • Historical changes
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